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ZISHI Soybean Milk



2014 新型態宵夜品牌規劃-Brand Strategy, Brand Identity












LOGO
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CONCEPT
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ZISHI Soybean Milk is a Taiwanese traditional snack restaurant brand, and a part of culture in Taiwan.


In order to present new style of traditional midnight snack restaurant, I chose simple colour scheme,


black and white, to represent the business hours of soybean milk restaurant which start from


early morning to late midnight to provide customer snacks whenever they would like.  








PATTERN
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APPLICATION
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